Ikai Organic-Natural Joha Rice | Heirloom Rice | Aromatic | Regional Specialty-Assam | 1000g

In the streets of Assam, a warm, popcorn-like aroma often fills the air—and chances are, Joha Rice is being cooked. Ikai Organics Natural Joha Rice is a treasured heirloom grain originating from Assam, grown along the fertile banks of the mighty Brahmaputra River. Known for its delicate flavour and captivating fragrance, this rice has been loved by indigenous communities for centuries. Naturally cultivated by farmers who avoid chemical fertilisers and pesticides, Joha rice reflects purity, tradition, and mindful farming. Its cultural significance runs deep—even the 14th-century Assamese Ramayana by Kaviraja Madhava Kandali mentions dishes made from Joha rice being used to awaken Kumbhakarna from his legendary sleep. With tiny grains that release an unmistakable aroma when cooked, this rice transforms simple meals into soulful experiences. Perfect for everyday meals or special occasions, Joha rice invites you to slow down, savour, and rediscover the joy of traditional food.